Swim & Lifestyle

"Finally, sweata weatha! It’s about time for sweata weatha!"

There's no doubt about it: modest bathing suits are in. Fromhigh-waisted bottoms totankini tops, to the swim dress to the humble one-piece swimsuit, a flattering bathing suit with more coverage and [...]

Summer brings sunshine, pool days, and warm nights—but it also comes with unique challenges for your skin. Heat, sweat, chlorine, saltwater, and constant air conditioning can leave your skin feeling [...]

If you're wondering how to wash swimsuits, you're not alone.

Who said there's an age limit to wearing whatever the hell you want? We don't know, but we think they were wrong. And the good news is, it looks like plenty of women agree with us! The global [...]

Spring is drawing to a close, and swimsuit season is upon us! This is perfect timing because we just finished putting together a list of our favorite swimsuit trends for 2025!

Our Favorite Swimsuit [...]

Mark your calendars—National Bikini Day is celebrated each year on July 5 to honor the invention of the modern bikini in 1946. This holiday is a fun and stylish way to embrace summer, show off your [...]

Summer is so close we can practically tastethe Mai Tais! If you're planning a beach getaway with your family this year, you're probably already dreaming about palm trees, white sand, and pineapple [...]

Atheleisure wear is hot, and not just because you wear it while you sweat: big name brands like LuluLemon, Gymshark, and Aerie are making big bucks with their huge selection of matching workout sets.

What happens when swimwear starts to wear out? How do you know when it's time to retire a suit and send it to live on a farm upstate (that's where they go, right?)