Spring is drawing to a close, and swimsuit season is upon us! This is perfect timing because we just finished putting together a list of our favorite swimsuit trends for 2025!
Swimsuits are getting brighter, bolder, and more luxurious. Crocheted bikinis, glitzy embellishments, and colorful prints are in, as are asymmetrical cuts, more modest styles, and details that make your suit pop. It's all about showing off the suit these days, rather than feeling like you have to expose the body inside it - and we're here for that!
Incorporating your swim look into your regular wear - thanks to the prevalence of athleisurewear - is also trending, with tankinis and tops that double as sports bras.
Even better, swimsuits are becoming more sustainable, and the bathing suit industry is leading the charge in making garments out of recycled materials and eco-friendly fabrics. That's one of those swimsuit trends we can really get behind!
So let's dive in (pun totally intended) to our biggest swimwear trends for summer of 2025!
Shape Shift
Bold lines, sharp angles, and retro symmetry—geometric prints are making a major splash this season. Think color-blocked suits, zigzag patterns, and artful designs that draw the eye and flatter every figure. These striking prints feel both fresh and timeless, adding just the right dose of visual interest to your swimwear lineup.
Whether you go for a sporty crop top or a one-piece with vintage flair, the Geometric Collection is proof that great style is all about strong shapes and confident curves.
This season, it’s all about shine. Metallic fabrics—like shimmering silver, bronze, and pearl—bring a radiant glow to swimwear silhouettes both classic and modern. From soft sheens to bold high-shine finishes, these luminous textures turn simple styles into statement pieces.
For a little extra edge, look for designs that pair metallic fabric with gold clasps, silver rings, or hardware accents. Whether you're drawn to a high-waisted bottom or a clean, one-piece suit, this trend is your excuse to glow from surf to sunset.
BONUS: Check out our roundup of the best, modest one-piece swimsuits from our collection this season.
Berry Sweet
Saturated pinks, bold berry tones, and playful patterns bring a juicy twist to summer swim style. The Summer Berry Collection is all about color confidence—think rich raspberry hues, sweet stripes, and soft florals that pop against sun-kissed skin.
Whether you’re lounging poolside or chasing waves, these vibrant pieces strike the perfect balance between flirty and fun. It’s your go-to pick when you want to stand out and soak up every last bit of summer.
The girl-core aesthetic continues to trend in 2025, with celebs like Taylor Swift, Beyonce and Rihanna embracing "stereotypically feminine" looks like the wavy wet hair look and the coconut girl aesthetic.
Swimwear is no exception to this trend. Girl-core looks in swimwear range from soft pastel colors, dark floral prints, frilled and scalloped sleeves, ruched cups, petal tops, stripes that feel fresh and new, and one piece swimsuits that accentuate your curves.
Girl-core looks are fun and flirty, and allow you to embrace femininity without feeling "silly." Sure, it's not for everyone, but if lace, ribbons, bows, and pink pixie-dust are your jam, consider incorporating some girl-core looks into your beach trips or a bandeau bikini into your next tropical getaway.
Let's face it: animal print bikinis never really go away, do they? Jungle print is one of those timeless bikini trends - like the black swimsuit or white bikini. We love a classic animal print bikini top paired with a black bikini bottom, but prints in unexpected colors are also fun (why not go for green instead of pink?)
Girl-core lovers can incorporate jungle prints into their looks by adding frills, or opting for a softer, more subtle print.
Neon is out and muted, earthy tones are in. Natural colors look great on any skin tone, and they fit in in almost any environment: whether you're lounging on the beach, hanging by the pool, or relaxing at a resort.
Swimwear on the whole - and perhaps fashion in general - is tending to lean toward a "back to basics" approach in recent years, eschewing complicated patterns and bright colors for a more subtle, natural look. We love it!
And remember: natural doesn't necessarily mean neutral! Embrace your inner Mother Nature with deep greens and blues, dusty pink and rich brown, mustard, maroon, and even lilac, poppy red, and burnt orange.
You can thank Pamela Anderson for the resurgence of this timeless classic. Her elegant, makeup-free return to the spotlight at last year's Paris Fashion Show has her trending again - and the one piece swimsuit look - one that she made famous during her Baywatch years - is trending too.
We're not saying you have to go for the bright red, super-cheeky, busty look that Pam was rocking in the nineties (although, if that's what you're into, go for it!) One piece swimsuits can be as daring or as modest as you want them to be.
We love a one-piece with a square neckline. Or how about this super modest cap-sleeve look with a cute bow detail in the back? Combine the look with a bold, floral print for a 1970's throwback vibe (also trending right now, by the way.)
By far our favorite trend from the last five years, we're excited to see that high-waist bikinis aren't going away! They're flattering, versatile, keep everything where it should be, and pair great with either tankini tops, surf tops, or more traditional bikini tops.
We love that swimwear is taking a turn toward natural, wearable, sustainable looks. More than ever, people are opting for looks that allow them to move and enjoy their beach time - whether that's swimming, surfing, chasing the kids around, or just strolling in the sand.
Don't forget: swimsuit trends are fun to read about, but at the end of the day, the best swimsuit for you is always the one that makes you feel best! Just because something is trending doesn't mean it's right for your body. You do you, and if that means bucking the trend (or creating your own!) then so be it!