Swim & Lifestyle

Atheleisure wear is hot, and not just because you wear it while you sweat: big name brands like LuluLemon, Gymshark, and Aerie are making big bucks with their huge selection of matching workout sets.

What happens when swimwear starts to wear out? How do you know when it's time to retire a suit and send it to live on a farm upstate (that's where they go, right?)

Sparkle and coverage? The modest glitter swimsuit is the trend no one saw coming! Bold and practical, modest sparkling swimsuits are popping up in swimwear collections all over the place.

Let's talk about hot tub etiquette (yes, there is such a thing). Maybe you enjoy the hot tub at your fitness club or your neighbor’s tub, which you get invited to once the cold weather rolls in.

It's rare that a celebrity style trend comes along that's easy to reproduce on your own. It's also rare that a hair style works effortlessly with lots of different hair types. So when we heard about [...]

Color psychology is kind of fascinating. For example, did you know that the color of a food can affect how you perceive the taste? Or that certain colors can actually trigger real physiological [...]

Valentine's Day isn't usually a holiday we associate with swimsuits. But why shouldn't it be? Sure, the beach may be a little chilly for some of us this time of year, but there's no reason you can't [...]

Matching swimsuits for couples are trending. Why? Well, matching swimwear is a fun, stylish way to proudly rep your boo at the beach! It symbolizes togetherness and the bond you share, plus, it makes [...]

Who said summer was the only time you're allowed to rock a bathing suit? Savvy gals know that a winter tropical getaway or a week by the heated pool at a swanky ski resort is the perfect excuse to [...]

Two words you thought you'd never hear together: winter, swimwear. Honestly, it sounds insane doesn't it? Winter swimwear? You're telling me there are people who get in water when it's freezing [...]