Swim & Lifestyle

Who said there's an age limit to wearing whatever the hell you want? We don't know, but we think they were wrong. And the good news is, it looks like plenty of women agree with us! The global [...]

Spring is drawing to a close, and swimsuit season is upon us! This is perfect timing because we just finished putting together a list of our favorite swimsuit trends for 2025!

Our Favorite Swimsuit [...]

Mark your calendars—National Bikini Day is celebrated each year on July 5 to honor the invention of the modern bikini in 1946. This holiday is a fun and stylish way to embrace summer, show off your [...]

Summer is so close we can practically tastethe Mai Tais! If you're planning a beach getaway with your family this year, you're probably already dreaming about palm trees, white sand, and pineapple [...]

Atheleisure wear is hot, and not just because you wear it while you sweat: big name brands like LuluLemon, Gymshark, and Aerie are making big bucks with their huge selection of matching workout sets.

What happens when swimwear starts to wear out? How do you know when it's time to retire a suit and send it to live on a farm upstate (that's where they go, right?)

Sparkle and coverage? The modest glitter swimsuit is the trend no one saw coming! Bold and practical, modest sparkling swimsuits are popping up in swimwear collections all over the place.

Let's talk about hot tub etiquette (yes, there is such a thing). Maybe you enjoy the hot tub at your fitness club or your neighbor’s tub, which you get invited to once the cold weather rolls in.

It's rare that a celebrity style trend comes along that's easy to reproduce on your own. It's also rare that a hair style works effortlessly with lots of different hair types. So when we heard about [...]

Color psychology is kind of fascinating. For example, did you know that the color of a food can affect how you perceive the taste? Or that certain colors can actually trigger real physiological [...]